Douglas County Fair & Rodeo asked me to hand-illustrate a cover image that would be used to promote the 2022 Fair & Rodeo, an annual event that attracts families and rodeo attendees from all over the state. This design would be utilized on all marketing materials and event graphics. They wanted to shift their graphic emphasis from being rodeo-heavy to reflecting more of a "family-fun" energy to target the more developed and modern areas of the county.
I came up with this expressionist digital painting that featured a large handful of real life attractions that visitors would experience at the fair. The bright colors grab the attention of young eyes, but the rough grungy texturing keeps the overall feeling aligned with a lively rodeo.
