While graphic design focuses on communication through color, type, and space, illustrative design plays a lot more with our feelings and our emotional perception of what we're looking at. Does the event poster feel like a fun time and invite a passerby to stop and take a look? Does a treat package mascot pull you over to pick it up? What impression do you want to leave someone who takes a few unplanned moments of their day to take a look?
I illustrated the mascot for Treats of the Trade, a budding dog treat company. With the owners affiliation with the first responders industry, we also created a version of Bandit to represent them when brought to their events.
A man requested to have a unique, hand-drawn family crest that he planned to gift his brother to celebrate his adoptive children and give them something that tied them as family. He wanted a full colored illustrated version that he could print onto a tapestry, and another version that was monotone and meant for engraving.
This illustration was planned out very carefully— every symbol, line, and color has a meaning specific to the family it was being gifted to.
